The Sweex corporate identity and our entire product range were treated with care and fully updated. We would like to keep on surprising you and will keep on offering you new line-ups of smart and original products, concepts and themes within the categories Smart Media, Notebook & PC and Audio & Video.


Sweex, a Dutch brand established in 2002, enjoys strong brand awareness in over 40 countries and has its products on display in thousands of well-known outlets. In other words, we have a proven track record. Sweex is constantly looking for ways to improve the user experience, by investing in quality and improved technology.

Sweex stands for user-friendliness for its entire range. This results in accessible products that are easy to use and very reliable. Our products have a reputation for providing value for money, and what you see is what you get. We focus not only on the specifications but also on the look and feel of our products, which are never ordinary and always offer something special.

Sweex presents its products in a colourful package. The package is clear and attractive, and the familiar Sweex colour scheme ensures maximum recognition on the shelves. The look and feel of the presentation in the store emphasises reliability and affordability.

Sweex offers on-trend design, original high-quality products at affordable prices.